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Posts Tagged ‘Blogging’

September 18, 2014

Build Up Your Blog with Fitnessista

Hello! I hope your Thursday is going well so far. Thank you to all who have commented with tips on tempo running on yesterday’s post. I love reading your suggestions and find the advice very helpful.

The highlight of my afternoon came in the form of this colorful taco salad!

healthy taco salad

Spinach, tomatoes, cucumbers, black olives, corn (cut off the cobb), ground turkey, crumbled corn tortilla chips, shredded cheddar cheese and a drizzle of spicy salsa for dressing.

Quite the spread, huh?

I just love when leftovers turn into additions to meals for days.

I also had an interesting read over lunch today! Gina Harney, the blogger behind The Fitnessista recently released her first eBook: Build Up Your Blog.

Build Up Your Blog ebook Fitnessista

The 70-page eBook is easy to scroll through and is filled with tons of blogging tips and tricks from her as well as tid-bits from others in the professional blogging industry. She did a great job!

Coming straight from Gina…

This eBook is for:

• Those who have been blogging consistently for a while, but find themselves at a crossroads for the “next step” with their blog.

• Those who want to figure out how to share their unique voice, story and knowledge (in any field!) to help others.

• Those who are interested in monetizing their blog, networking, and creating partnerships.

This eBook is NOT for:

• Those who don’t have a blog and have no interest in starting one.

• Those who enjoy blogging occasionally for fun, and want to keep the professional aspect out of blogging (which is totally cool).

I have had the pleasure of hanging with Gina on several occasions and consider her to be one of my closest blogging buddies. Right from the get-go, I got such a welcoming and helpful vibe in our conversations about blogging and that warmth and willingness to share her tips for success is certainly present here.

Kure Juice Bar with Gina

If you want to get your copy of “Build Up Your Blog,” it’s only $9 right now. That’s totally worth the price you would pay to cover a coffee date with her to pick her brain on the subject if you ask me!

Click for more details and reviews!

***

While we are on the subject of blog tips and tricks…

HWG FAQs on Blogging Posts:

• Tips on How To Start a Blog

• Tips For Beginners

Dealing with Negativity on Social Media

How To Approach Brands and Sell Yourself

***

Now go out and get ‘em, tigers.

See you in the morning with Friday Favorites!

August 28, 2014

How To Turn Your Blog into a Branded Business with Cassey Ho

I warned that I have a whole segment of notes drafted in my computer from the IDEA World Fitness Convention and BlogFest to share with you guys.

That is exactly what this post consists of, so if you aren’t into the idea turning your blog into a branded business, enjoy the pictures and I’ll see you tomorrow morning with Friday Favorites!

From what I gather, however, there are a lot of bloggers who click over here every now and then. I love that, and I hope you enjoy the tips I have learned from the pros along my journey on how to figure it out as well.

How Turn Your Blog into a Branded Business with Cassey Ho

You miiight have heard of Cassey from Blogilates before.

blogilates hard work quote

source

She created her first YouTube video in 2009 after moving from Boston to L.A. for her first job. Her goal back then was to produce a channel to stay in touch and share workouts with her customers and friends back home. She kept getting requests to do more and, six years later, now has over 1.5 million views a month! Yup… million.

Currently, Blogilates is the number one fitness channel on YouTube, not to mention the inspiration behind her very own fitness line, BODYPOP active!

With an obvious success in turning her blog into a money-making brand, she spoke to our group for just about an hour on how it all happened and what fuels her to keep going.

Session on Business Blogging with Cassey Ho Blogilates

Curious about the details? Yeah… I was too!

Cassey claims that she only became successful because her focus wasn’t to make money. She started documenting her workouts to teach them to her friends and naturally grew an audience! She attributes a lot of her success to social media and preaches that utilizing it is what can take you and your brand to the next level.

Here’s the breakdown filled with business driving tips straight from Cassey:

>> Get Personal

Include personal tidbits in your posts and videos. People will be able to relate to you if you write in that style. Personally answer comments. Readers want to be heard, so try to answer as many as possible.

Don’t try to copy anybody else or be someone who isn’t you. Be YOU!

>> Increase Your Following

Utilize Instagram! Use hashtags on Instagram, and remember that you can also use the comments section for this. (<- great tip!)

Post full exercise descriptions and recipes on your photos. People on Instagram don’t want to leave Instagram, and it can take a lot unwanted effort to actually go to your blog since there aren’t direct linking capabilities yet.

blogilates smoothie recipe

source

If you are a YouTuber, be smart about what you name your videos. Consider word play with SEO in your tags and descriptions (temp pulling). Play off of the holidays and big events of the year. The first few words that you tag are more important than the last.

Example: Here’s a workout to get ready for the VMA’s! 

>> Never Buy Your Followers

You know you’ve seen them… accounts with thousands or even hundreds of thousands of followers with barely any content.

Chances are, this person or company purchased followers to up their numbers, but there isn’t any true following behind them. The numbers might look good on paper, but the percentage of people actually clicking over to their website and helping their business grow is a small percentage. Work hard and allow your following to grow organically!

>> Collaborate

Connect with other people! Get to know people like you, then create a trusting and real relationship with them. Reach out to other bloggers and discuss content and contact information when you get the opportunity.

Dinner with the girls

In return, offer your content and contacts right back. Most importantly, be genuine with co-hearts, companies, and in your content. Put your heart into everything you roll out!

>> Connect with Brands and Show Them Your Worth

Don’t underestimate the power of connecting with brands on Twitter and social media. Don’t be annoying, but be persistent and try to establish a connection in a couple of tries. Even something as simple as a tweet could turn into a future campaign or project with them.

Don’t be afraid to ask for a high rate. You can always negotiate, but have a rate sheet available to share when prompted.

>> Sell Merchandise

Make it official by making products. Merchandising is HUGE! People want a piece of you, even if it’s just a t-shirt. Everyone can have a store!

>> Keep Readers Engaged with Newsletters and Giveaways

Give away free content, but know when to draw the line. Don’t give away everything if you are hoping to sell products in the future.

Give away free plans or workouts to get emails for newsletters. Give away free workout calendars to email subscribers. Give away workout samples. Share a synopsis of a workout plan through your newsletter, but require a click to the online download for a full breakdown of everything!

giveityourALLgust blogilates workout calendar

source

Even if you have nothing to sell – but and want to build your following – get a newsletter! The main reason is to stay in touch with your followers.

>> Be Selective

Only work with brands that you believe in.

(Remember my recent post all about this?) If you get approached with a huge sum of money, be careful. If it doesn’t make sense for what you do, don’t sign up for it. Always trust your gut!

***

Blogilates Success Quote

source

Previous Blogging Related Posts

• Tips on How To Start a Blog

• Tips For Beginners

 Dealing with Negativity on Social Media

• How To Approach Brands & Sell Yourself

***

Well that was fun. I’ll be continuing on with my IDEA session notes over the next couple of weeks, so keep a look out if this is something that interests you. I’m off to study (finally making some kind of progress here… finally).

See you in the morning!

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Although I am a certified personal trainer, the workouts I post are what work best for me and might not be the right type of exercises for you.



I am not a registered dietician and do NOT post everything I eat. All content I post on this blog stems from my personal experience and knowledge, and I recommend consulting a doctor or health professional before making changes to your diet or fitness routine.



Also, please understand that affiliate links may pop up on the blog from time to time. I acknowledge when they appear and always genuinely appreciate your support! ♥



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