August 28, 2014
That is exactly what this post consists of, so if you aren’t into the idea turning your blog into a branded business, enjoy the pictures and I’ll see you tomorrow morning with Friday Favorites!
From what I gather, however, there are a lot of bloggers who click over here every now and then. I love that, and I hope you enjoy the tips I have learned from the pros along my journey on how to figure it out as well.
How Turn Your Blog into a Branded Business with Cassey Ho
You miiight have heard of Cassey from Blogilates before.
She created her first YouTube video in 2009 after moving from Boston to L.A. for her first job. Her goal back then was to produce a channel to stay in touch and share workouts with her customers and friends back home. She kept getting requests to do more and, six years later, now has over 1.5 million views a month! Yup… million.
With an obvious success in turning her blog into a money-making brand, she spoke to our group for just about an hour on how it all happened and what fuels her to keep going.
Curious about the details? Yeah… I was too!
Cassey claims that she only became successful because her focus wasn’t to make money. She started documenting her workouts to teach them to her friends and naturally grew an audience! She attributes a lot of her success to social media and preaches that utilizing it is what can take you and your brand to the next level.
Here’s the breakdown filled with business driving tips straight from Cassey:
>> Get Personal
Include personal tidbits in your posts and videos. People will be able to relate to you if you write in that style. Personally answer comments. Readers want to be heard, so try to answer as many as possible.
Don’t try to copy anybody else or be someone who isn’t you. Be YOU!
>> Increase Your Following
Utilize Instagram! Use hashtags on Instagram, and remember that you can also use the comments section for this. (<- great tip!)
Post full exercise descriptions and recipes on your photos. People on Instagram don’t want to leave Instagram, and it can take a lot unwanted effort to actually go to your blog since there aren’t direct linking capabilities yet.
If you are a YouTuber, be smart about what you name your videos. Consider word play with SEO in your tags and descriptions (temp pulling). Play off of the holidays and big events of the year. The first few words that you tag are more important than the last.
Example: Here’s a workout to get ready for the VMA’s!
>> Never Buy Your Followers
You know you’ve seen them… accounts with thousands or even hundreds of thousands of followers with barely any content.
Chances are, this person or company purchased followers to up their numbers, but there isn’t any true following behind them. The numbers might look good on paper, but the percentage of people actually clicking over to their website and helping their business grow is a small percentage. Work hard and allow your following to grow organically!
Connect with other people! Get to know people like you, then create a trusting and real relationship with them. Reach out to other bloggers and discuss content and contact information when you get the opportunity.
In return, offer your content and contacts right back. Most importantly, be genuine with co-hearts, companies, and in your content. Put your heart into everything you roll out!
>> Connect with Brands and Show Them Your Worth
Don’t underestimate the power of connecting with brands on Twitter and social media. Don’t be annoying, but be persistent and try to establish a connection in a couple of tries. Even something as simple as a tweet could turn into a future campaign or project with them.
Don’t be afraid to ask for a high rate. You can always negotiate, but have a rate sheet available to share when prompted.
>> Sell Merchandise
Make it official by making products. Merchandising is HUGE! People want a piece of you, even if it’s just a t-shirt. Everyone can have a store!
>> Keep Readers Engaged with Newsletters and Giveaways
Give away free content, but know when to draw the line. Don’t give away everything if you are hoping to sell products in the future.
Give away free plans or workouts to get emails for newsletters. Give away free workout calendars to email subscribers. Give away workout samples. Share a synopsis of a workout plan through your newsletter, but require a click to the online download for a full breakdown of everything!
Even if you have nothing to sell – but and want to build your following – get a newsletter! The main reason is to stay in touch with your followers.
>> Be Selective
Only work with brands that you believe in.
(Remember my recent post all about this?) If you get approached with a huge sum of money, be careful. If it doesn’t make sense for what you do, don’t sign up for it. Always trust your gut!
Previous Blogging Related Posts
Well that was fun. I’ll be continuing on with my IDEA session notes over the next couple of weeks, so keep a look out if this is something that interests you. I’m off to study (finally making some kind of progress here… finally).
See you in the morning!
August 28, 2014
Good morning! Hope the day is treating you well.
Wait a minute… it’s Thursday? Yowza.
The days and weeks are just flying right by this year. You know how I know? I have a half marathon to run in less than seven weeks. I guess that is why you could say I have been bitten by the running bug again, but we will talk more about that next week.
Yesterday I took Roadie out for a quick two miles around the neighborhood in my new Reebok Z Goddess sneakers. I continue to take my ZQuicks on every trip I have been on, and got excited when I received a new fun and bright version to try out. Thanks, Reebok!
Quickly following our short loop outside, I continued my workout with two rounds of a familiar bodyweight circuit indoors.
It got me nice and sweaty in no time, hence earning the right to wear this Lorna Jane tank. (<- sorry, this particular one appears to be discontinued.)
You should all know where I stand on this subject by now. I am a firm believer in eating whatever your body is craving, even if your goal is to lose or maintain weight, IF you do so in moderation and pair it with a decent amount of exercise.
While I do enjoy working out at home, I am starting to miss frequenting a gym and taking part in weekly group exercise classes. Who knows, maybe I will break down and get a temporary membership to my old gym until I figure out what is next. There is a Fitness Pilates class going on tonight with my favorite instructor… just sayin’.
This morning started with an 8 a.m. breakfast I am still picking at.
Speaking of working hard for treats, I wasn’t too hungry after the splurge on pizza and cookies for dinner last night. Oh, and don’t forget the skittles.
In my defense, there was also a (tiny) salad and Scott and I both ate at a church function. I’m excited to share more about what we are doing coming up in the fall!
For now, I’ll leave you with a close up of what I should be highlighting.
I know… I’m dramatic. But it made you want to go find and eat some fruit, right? Even maybe one of you? Shoot. Mission accomplished.
All right, it’s time to get the day going. I’ll be back later today with the next post of notes in my series of IDEA sessions. Stay tuned!
Questions of the Morning
• Do you enjoy working out at home, or does it take going to a gym to get you moving?
• Favorite type of “cheat food” to enjoy after “you’ve earned it”… GO.